New electrolyte drink, Ultima Replenisher will fuel and hydrate runners on-course at the 2014 BMO Vancouver Marathon
Vancouver, BC – January 15, 2014 – As the official electrolyte sport drink of the BMO Vancouver Marathon, Ultima Replenisher will play an important role in hydrating runners on May 4th, 2014. Runners will have the support of grape flavoured Ultima Replenisher at 16 stations on the Marathon course as well as six locations along the Half Marathon. The stations are dispersed evenly throughout both courses to ensure that runners have maximum opportunity to replenish with vital electrolytes.
Known for containing zero sugar and no artificial flavours, sweeteners or preservatives, Ultima Replenisher provides the eight essential electrolytes: calcium, chloride, magnesium, potassium, sodium, selenium, zinc, and phosphorus. Ultima Replenisher is also gluten-free, vegan and 100% non-GMO. The balanced formula allows for rapid re-hydration without blood sugar spikes or stomach upsets.
“We are thrilled to collaborate with Ultima Replenisher this year,” said Charlene Krepiakevich, Executive Director of the Vancouver International Marathon Society, the non-profit organization responsible for the BMO Vancouver Marathon. “The Ultima Replenisher brand truly fits with the vision of the event by promoting and encouraging healthy lifestyle choices; they are a great addition to the race experience.”
“We are delighted to be part of the 2014 BMO Vancouver Marathon,” said Seth Bovio, marathoner and President of Ultima Health Products. “Appropriate hydration is an essential component of a runner’s race day plan. The partnership with the Vancouver International Marathon Society and Ultima Health Products provides a healthy, new electrolyte drink for all participants that can help runners stay hydrated and energized throughout their events.”
About The Vancouver International Marathon Society
The Vancouver International Marathon Society is the non-profit organization responsible for the BMO Vancouver Marathon. The event is one of Canada’s largest marathons and has a 43-year history within Vancouver and the running community internationally. This year marks the 25th anniversary of the Half Marathon. The event will take place on May 4, 2014, featuring the three point-to-point courses, showcasing the city’s famous landmarks, shorelines and neighborhoods. The Health, Sports and Lifestyle Expo will take place during Marathon weekend on May 1-3. The 2014 events remain capped at 5,000 for the Marathon, 10,000 for the Half-Marathon, 2,000 for the 8km, 500 for 8km Teen Challenge and 250 for the Kids 1-Mile Fun run participants.
BMO Bank of Montreal is proud to be in its ninth year as title sponsor of the BMO Vancouver Marathon. BMO supports the running community through sponsorship of marathon events throughout North America – in Vancouver, Kelowna, Charlottetown, Phoenix, Arizona, and Milwaukee and Madison, Wisconsin. BMO’s long and proud history of supporting sports and fitness in Canada reflect some of our most deeply held corporate values, such as contributing positively to a healthy quality of life in the community and promoting the achievements of people, regardless of age or ability.
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High resolution BMO Vancouver Marathon images are available on bmovanmarathon.ca/media/photo
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